Strategic leveraging total quality and CRM initiatives : case study of service-orientated firms
Alan D. Smith
| Year of publication: |
2011
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|---|---|
| Authors: | Smith, Alan D. |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 32.2011, 1, p. 1-16
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| Subject: | Dienstleistungsmanagement | Service management | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008902033