Strategic link of loyalty with CRM, attitude and satisfaction in banking industry
Sandhyarani Sahoo, Saroj Kumar Sahoo, Bidhu Bhusan Mishra
| Year of publication: |
2024
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|---|---|
| Authors: | Sandhyarani Sahoo ; Sahoo, Saroj Kumar ; Mishra, Bidhu Bhusan |
| Published in: |
International journal of applied management science : IJAMS. - Genève [u.a.] : Inderscience Enterprises, ISSN 1755-8921, ZDB-ID 2471980-8. - Vol. 16.2024, 4, p. 414-435
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| Subject: | attitude | bank | CRM | customer loyalty | model | satisfaction | SEM | theory | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Bank | Konsumentenverhalten | Consumer behaviour | Bankmarketing | Bank marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJAMS.2024.142366 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210311