Strategic management and online selling : creating competitive advantage with intangible Web goods
Susanne Royer
| Year of publication: |
2005
|
|---|---|
| Authors: | Royer, Susanne |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Electronic commerce | Management | Internet marketing | Strategic planning |
| Extent: | XV, 240 S. : graph. Darst. |
|---|---|
| Series: | Routledge advances in management and business studies. - London [u.a.] : Routledge. - Vol. 29 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-415-34994-X |
| Source: |
Persistent link: https://www.econbiz.de/10004821093