Strategic management in the media : from theory to practice
Lucy Küng
| Alternative title: | Strategic management in the media from theory to practice |
|---|---|
| Year of publication: |
2008
|
| Authors: | Küng, Lucy |
| Publisher: |
Los Angeles [u.a.] : SAGE |
| Subject: | Massenmedien | Medienökonomie | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 248 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Massenkommunikation, Massenmedien: Sonstiges |
| Source: |
Persistent link: https://www.econbiz.de/10004909608