Strategic management in the media : theory to practice
Lucy Küng
| Year of publication: |
[2024] ; Third edition
|
|---|---|
| Authors: | Küng, Lucy |
| Publisher: |
London : SAGE |
| Subject: | Strategisches Management | Strategic management | Medienökonomik | Media economics | Massenmedien | Medienökonomie | Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvii, 262 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-5297-7369-9 ; 978-1-5297-7370-5 |
| Classification: | Massenkommunikation, Massenmedien: Allgemeines ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014461395