Strategic management of over-the-top services : focusing on Korean consumer adoption behavior
Jungwoo Shin, Yuri Park, Daeho Lee
| Year of publication: |
November 2016
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|---|---|
| Authors: | Shin, Jungwoo ; Park, Yuri ; Lee, Daeho |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 112.2016, p. 329-337
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| Subject: | Over-the-top service | Pay TV services: mixed logit | Multivariate probit | Bayesian estimation | Market simulation | Konsumentenverhalten | Consumer behaviour | Südkorea | South Korea | Bayes-Statistik | Bayesian inference | Logit-Modell | Logit model | Simulation | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2016.08.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011612786