Strategic management of technical university: structural equation modelling approach

Purpose – The purpose of this paper is to examine the constructs and establish causal relationship between factors for strategically governing a technical university in Indian context. Further, the paper carries out a systemic study to emphasize on the need for these universities to design strategies that are endurable and sustainable. Design/methodology/approach – A structured questionnaire survey was carried out (207 responses). Factor analysis was carried out to bring out the latent variables representing the attributes, and later, the causality between these variables was established using structural equation modelling (SEM). These relationships between the factors helped in developing a robust system dynamic model for strategic management of technical universities. Findings – The peak points on the contours for varying strategic orientation revealed the adaptability and the time required for attaining that level of adaptability. The contour plots also revealed the limiting values in each case. Finally, it is concluded that university adaptability increases with increasing strategic orientation. The analysis also revealed that the process by which the technical universities formulate their strategies is an important determinant of various factors. Originality/value – Universities looking to implement strategic management-related methodologies for the improved management focusing on developing effective methods for developing strategy can be expected to yield better performance, rather than concentrating on the technologies and supporting infrastructures.