Strategic market relationships : from strategy to implementation
Bill Donaldson ; Tom O'Toole
| Year of publication: |
2007 ; 2. ed.
|
|---|---|
| Authors: | Donaldson, Bill ; O'Toole, Tom |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Unternehmen | Netzwerk | Strategische Planung | Kundengruppenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 269 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-02880-3 |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004882016