Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel
Theo B. C. Poiesz; W. Fred van Raaij
| Year of publication: |
2007
|
|---|---|
| Authors: | Poiesz, Theo B. ; Raaij, Willem Fred van |
| Publisher: |
Cheltenham [u.a.] : Edward Elgar |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Prognose | Forecast | Delphi-Methode | Delphi technique | Marketing | Strategisches Management | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 228 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 1-84376-772-4 ; 978-1-84376-772-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003534830