Strategic marketing communications : new ways to build and integrate communication
P. R. Smith, Chris Berry and Alan Pulford
| Year of publication: |
1999 ; Rev. ed
|
|---|---|
| Authors: | Smith, Paul R. ; Berry, Chris ; Pulford, Alan |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 300 S graph. Darst 1 Diskette 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-7494-2918-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001354959