Strategic marketing communications : new ways to build and integrate communications
P. R. Smith ; Chris Berry ; Alan Pulford
| Year of publication: |
1999 ; Rev. ed
|
|---|---|
| Authors: | Smith, Paul R. ; Berry, Chris ; Pulford, Alan |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing | Strategisches Management | Marktkommunikation | Kommunikations-Mix |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 300 S. : graph. Darst. 1 Diskette (9 cm) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-2918-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004000940