Strategic marketing
David W. Cravens; Nigel F. Piercy
| Year of publication: |
2009 ; 9. ed.
|
|---|---|
| Authors: | Cravens, David W. ; Piercy, Nigel |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill Irwin |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XV, 784 S. Ill., graph. Darst. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-0-07-338100-8 ; 0-07-338100-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003591275