Strategic marketing for not-for-profit organizations : program and resource development
Armand Lauffer
| Year of publication: |
c1984
|
|---|---|
| Authors: | Lauffer, Armand |
| Publisher: |
New York : Free Press |
| Subject: | Dienstleistung | Organisation | Absatz | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Nichtregierungsorganisation | Non-governmental organization |
| Extent: | xvi, 376 p ill 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: p. 355-370 Includes index |
| ISBN: | 0-02-918260-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000338214