Strategic marketing in practice : case study ; [for exams in december 2005 and June 2006]
by Juanita Cockton and Angela Hatton
| Year of publication: |
2005 ; 7. ed.
|
|---|---|
| Authors: | Cockton, Juanita ; Hatton, Angela |
| Published in: | |
| Publisher: |
London : BPP Professional Education |
| Subject: | Marketing | Management | Examinations | Study guides |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 458 S. : Ill., graph. Darst. |
|---|---|
| Series: | CIM tutorial texts ; P12 : Professional post-graduate diploma in marketing |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7517-2390-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004835718