Strategic marketing information system planning : an integrated BWM-ELECTRE approach
Nitidetch Koohathongsumrit, Pongchanun Luangpaiboon
| Year of publication: |
2024
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|---|---|
| Authors: | Nitidetch Koohathongsumrit ; Pongchanun Luangpaiboon |
| Published in: |
Group decision and negotiation. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 1572-9907, ZDB-ID 1478683-7. - Vol. 33.2024, 2, p. 267-289
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| Subject: | Artificial Intelligence | Hybridization approach | Marketing information system | Multiple criteria decision-making | Project management | Project selection | Projektmanagement | Künstliche Intelligenz | Artificial intelligence | Marketingmanagement | Marketing management | IT-gestütztes Marketing | Computer-assisted marketing | Management-Informationssystem | Management information system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10726-023-09861-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015045906