Strategic marketing management : a means-end approach
Mark E. Parry
| Year of publication: |
2001
|
|---|---|
| Authors: | Parry, Mark E. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 275 S Ill., graph. Darst 23cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-07-137222-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001589950