Strategic marketing management : planning, implementation and control
Richard M. S. Wilson and Colin Gilligan
| Year of publication: |
1997 ; 2nd ed
|
|---|---|
| Authors: | Wilson, R. M. S. ; Gilligan, Colin |
| Publisher: |
Oxford : Butterworth-Heinemann |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 827 S graph. Darst 29cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1992 |
| ISBN: | 0-7506-2244-x |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000621186