Strategic marketing management : planning, implementation and control
Richard M. S. Wilson and Colin Gilligan
| Year of publication: |
2005 ; 3rd ed
|
|---|---|
| Authors: | Wilson, R. M. S. ; Gilligan, Colin |
| Other Persons: | Wilson, R. M. S. (contributor) |
| Publisher: |
Amsterdam [u.a.] : Elsevier/Butterworth-Heinemann |
| Subject: | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 867 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references and index Previous ed.: 1997 pbk ; : £ 26.99 |
| ISBN: | 0-7506-5938-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002146256