Strategic marketing management : readings
selected by Robert J. Dolan
| Year of publication: |
1991
|
|---|---|
| Other Persons: | Dolan, Robert J. (ed.) |
| Institutions: | Harvard Graduate School of Business Administration (contributor) |
| Publisher: |
Boston, Mass. : Harvard Business School Publ. |
| Subject: | Marketingmanagement | Marketing management | Verkauf | Selling | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVI, 656 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes index Enth. 42 Beitr. |
| ISBN: | 0-87584-310-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000848495