Strategic marketing : planning, implementation, and control
Barton A. Weitz ...
| Year of publication: |
1984
|
|---|---|
| Other Persons: | Weitz, Barton A. (ed.) ; Wensley, Robin (contributor) |
| Publisher: |
Boston, Mass. : Kent Publ. Co. |
| Subject: | Betriebsplanung | Absatzplanung | Marketingmanagement | Marketing management | Theorie | Theory | Strategisches Management | Strategic management | Marketing |
| Published items: |
29 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 500 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Literaturverz. S. 12 - 14 30 Beiträge |
| ISBN: | 0-534-00971-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013500251