Strategic marketing problems : cases and comments
Roger A. Kerin ; Robert A. Peterson
| Year of publication: |
1990 ; 5. ed
|
|---|---|
| Authors: | Kerin, Roger A. ; Peterson, Robert A. |
| Publisher: |
Boston [u.a.] : Allyn and Bacon |
| Subject: | Verkauf | Selling | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 732 S. : Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-205-12129-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000787848