Strategic marketing – some conceptual and operational reviews from structured marketing works

Strategic marketing has been for a long time widely recognized as an important aspect of activity of modern organizations. Knowing it characteristics and its role in organizational management is extremely important in developing a long-time efficient business. This article focuses on presenting some synthetic conclusions extracted from the structured strategic marketing works of well-known marketing authors.

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Year of publication:	2009
Authors:	Nichifor, Bogdan
Published in:	Studies and Scientific Researches. Economics Edition. - Facultatea de Ştiinţe Economice. - 2009, 14
Publisher:	Facultatea de Ştiinţe Economice
Subject:	strategic marketing \| marketing strategy \| processes

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Type of publication:	Article
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008620545