Strategic orientation, foreign parent control, and differentiation capability building of international joint ventures in an emerging market
Year of publication: |
2014
|
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Authors: | Chen, Xiaoyun ; Chen, Alex Xin ; Zhou, Kevin Zheng |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 3, p. 30-49
|
Subject: | attention-based view | strategic orientation | differentiation capability | international joint ventures | China | Joint Venture | Joint venture | Strategisches Management | Strategic management | Internationale Unternehmenskooperation | International business cooperation | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation |
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