Strategic orientations and digital marketing tactics in cross-border e-commerce : comparing developed and emerging markets
Sjoukje PK Goldman and Hester van Herk, Tibert Verhagen and Jesse WJ Weltevreden
| Year of publication: |
2021
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|---|---|
| Authors: | Goldman, Sjoukje PK ; Herk, Hester van ; Verhagen, Tibert ; Weltevreden, Jesse WJ |
| Published in: |
International small business journal : ISBJ. - London [u.a.] : Sage, ISSN 1741-2870, ZDB-ID 2058559-7. - Vol. 39.2021, 4, p. 350-371
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| Subject: | cross-border electronic commerce | developed vs emerging markets | digital marketing tactics | strategic orientations | Electronic Commerce | E-commerce | Schwellenländer | Emerging economies | Online-Marketing | Internet marketing | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0266242620962658 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012521602