Strategic orientations in export pricing : a clustering approach to create firm taxonomies
S. Tamer Cavusgil, Kwong Chan and Chun Zhang
| Year of publication: |
2007
|
|---|---|
| Authors: | Cavusgil, S. Tamer ; Chan, Kwong ; Chang, Leo S. |
| Published in: |
Fundamentals of marketing research ; Vol. 5. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 199-223
|
| Subject: | Export | Preismanagement | Pricing strategy | Strategisches Management | Strategic management | Clusteranalyse | Cluster analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541299