Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations
| Year of publication: |
2012
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| Authors: | Theodosiou, Marios ; Kehagias, John ; Katsikea, Evangelia |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 41.2012, 7, p. 1058-1071
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