Strategic partnerships with nonprofits in corporate social responsibility (CSR) : the mediating role of perceived altruism and organizational identification
Hyejoon Rim, Sung-Un Yang, Jaejin Lee
| Year of publication: |
September 2016
|
|---|---|
| Authors: | Rim, Hyejoon ; Yang, Sung-Un ; Lee, Jaejin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3213-3219
|
| Subject: | CSR | Company reputation | Nonprofit partnership | Perceived altruism | Consumer-company identification | Corporate Social Responsibility | Corporate social responsibility | Altruismus | Altruism | Nonprofit-Organisation | Nonprofit organization | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.02.035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011514258