Strategic place branding methodologies and theory for tourist attraction

Ahmet Bayraktar (Bozok University, Turkey), Can Uslay (Rutgers University, USA)

"This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--

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Year of publication:	[2017]
Other Persons:	Bayraktar, Ahmet (ed.) ; Uslay, Can (ed.)
Publisher:	Hershey, PA : Business Science Reference
Subject:	Tourismusmarketing \| Tourism marketing \| Standortmarketing \| Place marketing \| Reiseziel \| Vermarktung \| Methode
Description of contents:	Table of Contents [gbv.de]
Published items:	15 hits in ECONIS - Online Catalogue of the ZBW

Extent:	xxi, 393 Seiten Illustrationen 29 cm
Series:	Advances in hospitality, tourism, and the services industry (AHTSI) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 15 Beiträge Includes bibliographical references and index Engl.
ISBN:	978-1-5225-0579-2 ; 978-1-5225-0580-8
Classification:	Wirtschaftsgeographie ; Erholung, Tourismus: Allgemeines ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011635778