Strategic positioning and quality determinants in banking service
Hatice Camgöz Akdag; Mosad Zineldin
| Year of publication: |
2011
|
|---|---|
| Authors: | Akdag, Hatice Camgöz ; Zineldin, Mosad |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 23.2011, 4, p. 446-457
|
| Subject: | Bankgeschäft | Banking services | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Türkei | Turkey |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009247530