Strategic pricing by Big 4 audit firms in private client segments
Wouter Dutillieux; Donald Stokes; Marleen Willekens
| Year of publication: |
2013
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|---|---|
| Authors: | Dutillieux, Wouter ; Stokes, Donald ; Willekens, Marleen |
| Published in: |
Accounting and finance : journal of the Accounting Association of Australia and New Zealand. - Richmond, Vic. : Wiley-Blackwell, ISSN 0810-5391, ZDB-ID 852471-3. - Vol. 53.2013, 4, p. 961-994
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| Subject: | Big 4 competitive strategies | Client acquisition | Industry specialization | Fee discounts | Private clients | Wirtschaftsprüfung | Financial audit | Wettbewerbsstrategie | Competitive strategy | Preismanagement | Pricing strategy | Übernahme | Takeover | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010240302