Strategic public relations management : planning and managing effective communication programs
Erica Weintraub Austin; Bruce E. Pinkleton
| Year of publication: |
2006 ; 2. ed.
|
|---|---|
| Authors: | Austin, Erica Weintraub ; Pinkleton, Bruce E. |
| Publisher: |
Mahwah, NJ [u.a.] : Lawrence Erlbaum Associates, Inc |
| Subject: | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Strategisches Management | Strategic management | Management |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XV, 411 S graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references S. 389 - 399 and index |
| ISBN: | 978-0-8058-5381-0 ; 978-0-8058-5381-0 ; 0-8058-5380-4 ; 0-8058-5381-2 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003274128