Strategic public relations management : planning and managing effective communication programs
Erica Weintraub Austin ; Bruce E. Pinkleton
| Year of publication: |
2001
|
|---|---|
| Authors: | Austin, Erica Weintraub ; Pinkleton, Bruce E. |
| Publisher: |
Mahwah, NJ : LEA, Lawrence Erlbaum Associates |
| Subject: | Öffentlichkeitsarbeit | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 399 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8058-3159-2 ; 0-8058-3160-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004598458