Strategic public relations management : planning and managing effective communication programs
Erica Weintraub Austin ; Bruce E. Pinkleton
| Year of publication: |
2006 ; 2. ed.
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|---|---|
| Authors: | Austin, Erica Weintraub ; Pinkleton, Bruce E. |
| Publisher: |
Mahwah, NJ [u.a.] : LEA, Lawrence Erlbaum Associates |
| Subject: | Öffentlichkeitsarbeit | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 411 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8058-5380-4 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004869055