Strategic reactions of national brand manufacturers towards private labels: An empirical study in The Netherlands
| Year of publication: |
2002
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|---|---|
| Authors: | Verhoef, Peter C. ; Nijssen, Edwin J. ; Sloot, Laurens M. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 11, p. 1309-1326
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