Strategic Repositioning of Amben Investment Services Using the Balanced Scorecard and Economic Value Added

Johnson and Kaplan’s Relevance Lost in 1987 revolutionalised management accounting practice and questioned the reliance on financial measures as the sole measuring standard in firms. This has also increased the interest in performance measurement and management and the focus has moved from financial perspective to non financial perspective. This change in focus is relevant as firms now understand that to be able to compete well in this continuously changing environment, it is important to monitor and understand a firm’s performances. This article investigates how a small sized financial services company is trying to improve its performance by implementing the balanced scorecard and Economic Value Added (EVA) . The author offers advice as to how these two performance measures can be implemented and the benefits the company will gain. The use of data collected for this study is regulated by a non-disclosure agreement, which requires the researcher to protect the company's identity and to obtain approval to publish any reports that might expose the company's proprietary information. Thus the true identity of the company has been hidden to fulfill the requirements