Strategic roads that diverge or converge: GM and Toyota in the battle for the top
Year of publication: |
2014
|
---|---|
Authors: | Chowdhury, Shamsud D. |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 57.2014, 1, p. 127-136
|
Publisher: |
Elsevier |
Subject: | Auto industry | CEO hubris | GM | Path dependence | Toyota | Strategy |
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