Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers
| Year of publication: |
1998
|
|---|---|
| Authors: | Desai, Kalpesh Kaushik ; Mahajan, Vijay |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 42.1998, 3, p. 309-324
|
| Publisher: |
Elsevier |