Strategic Sales Management : Insights and Guidance from Top Interim Managers

edited by Peter Buchenau

Chapter 1 Weak brands end up in outlet stores -- Chapter 2 It’s never too early: Selling the value of digital services -- Chapter 3 International sales – an opportunity for SMEs -- Chapter 4 Market segmentation: Create a clear focus for your sales activities -- Chapter 5 The G.E.I.S.T. concept -- Chapter 6 Agile Customer Co-Creation: The customer as an innovator -- Chapter 7 From virtual reality to business reality -- Chapter 8 Service and customer retention -- Chapter 9 Targeted development of an innovative business model in practice -- Chapter 10 Sales as the key to change within companies -- Chapter 11 Cultivating international sales partnerships -- Chapter 12 Business development in turnaround: Win new customers with fresh insights -- Chapter 13 Customer centricity leads to customer-focused product development -- Chapter 14 Aftermarket business is superseding traditional sales.

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Year of publication:	2023
Other Persons:	Buchenau, Peter (ed.)
Publisher:	2023.: Cham : Springer Nature Switzerland 2023.: Cham : Imprint: Springer
Subject:	Brand Leadership \| Digital Services \| International Sales \| Market Segmentation \| Strategic Sales \| Verkauf \| Selling \| Strategisches Management \| Strategic management \| Marktsegmentierung \| Market segmentation \| Marketing \| Markenführung \| Brand management \| Verkaufspersonal \| Salespeople

Extent:	1 Online-Ressource (XXIII, 155 p. 54 illus., 36 illus. in color.)
Series:	Future of Business and Finance
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-3-031-40605-8 ; 978-3-031-40604-1 ; 978-3-031-40606-5 ; 978-3-031-40607-2
Other identifiers:	10.1007/978-3-031-40605-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014375045