Strategic signaling in dynamic technology markets : lessons from three IT startups in Spain
Ferran Giones and Francesc Miralles
| Year of publication: |
2015
|
|---|---|
| Authors: | Giones, Ferran ; Miralles, Francesc |
| Published in: |
Global business and organizational excellence : a review of research & best practices. - Hoboken, NJ : Wiley, ISSN 1932-2054, ZDB-ID 2272974-4. - Vol. 34.2014/15, 6, p. 42-50
|
| Subject: | Unternehmensgründung | Business start-up | Unternehmensplanung | Corporate planning | Marketingmanagement | Marketing management | Signalling | IKT-Sektor | ICT industry | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011341437