Strategic styling : a field experiment of a theoretical styling model for the improvement of design product perception
Dinko Topić; Michael Leube; Laura Ackermann
| Year of publication: |
2014
|
|---|---|
| Authors: | Topić, Dinko ; Leube, Michael ; Ackermann, Laura |
| Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 60.2014, 3, p. 33-40
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| Subject: | design process | evolutionary psychology | strategic styling model | styling benefits | styling research | Forschung | Research | Psychologie | Psychology | Wahrnehmung | Perception | Feldforschung | Field research | Theorie | Theory |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010408251