Strategic thinking and the IMP approach: A comparative analysis
| Year of publication: |
2007
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|---|---|
| Authors: | Baraldi, Enrico ; Brennan, Ross ; Harrison, Debbie ; Tunisini, Annalisa ; Zolkiewski, Judy |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 36.2007, 7, p. 879-894
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