Strategic upgrading of an overseas subsidiary through export promotion activities : the case of Kuozui Motor
Mihail Marinov, Shinya Orihashi, Yumi Kato, Daniel Heller
| Year of publication: |
2017
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|---|---|
| Authors: | Marjinov, Mihail ; Orihashi, Shinya ; Kato, Yumi ; Heller, Daniel Arturo |
| Published in: |
International journal of automotive technology and management : IJATM. - Milton Keynes : Inderscience Enterprises Ltd., ISSN 1470-9511, ZDB-ID 2063658-1. - Vol. 17.2017, 4, p. 369-384
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| Subject: | overseas subsidiaries | export | product development | strategy | manufacturing engineering | capability building | Taiwan | Toyota | Außenwirtschaftsförderung | Trade promotion | Ausländische Tochtergesellschaft | Foreign subsidiary | Multinationales Unternehmen | Transnational corporation | Kfz-Industrie | Automotive industry | Japan | Export | Industrie | Manufacturing industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011854066