Strategically Analysis of Concurrencies

The survival and the development of the company in the market economy depends, in a significant way, both on the capacity of reaction to the change and on the nature of the relations with the environment, in general, and with the competitors, in particular. One instrument to deepen the analysis of a company, in which there are many competitor groups, each group having a distinguished place on the market and having a specific image in the buyers’ minds, is the one suggested by Michael Porter for “map making” the strategic groups.