Strategically crafting a customer-focused culture : an inductive case study
Robert C. Ford; Celeste P. M. Wilderom; John Caparella
| Year of publication: |
2008
|
|---|---|
| Authors: | Ford, Robert C. ; Wilderom, Celeste P. M. ; Caparella, John |
| Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-425X, ZDB-ID 2473965-0. - Vol. 1.2008, 2, p. 143-167
|
| Subject: | USA | United States | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003931689