Strategically crafting a customer-focused culture : an inductive case study
Robert C. Ford; Celeste P. M. Wilderom; John Caparella
| Year of publication: |
2008
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| Authors: | Ford, Robert C. ; Wilderom, Celeste P. M. ; Caparella, John |
| Published in: |
Journal of strategy and management. - Bingley [u.a.] : Emerald, ISSN 1755-425X, ZDB-ID 24739650. - Vol. 1.2008, 2, p. 143-167
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890928