Strategically embedding CRM
| Year of publication: |
2003
|
|---|---|
| Authors: | Langerak, Fred ; Verhoef, Peter C. |
| Published in: |
Business strategy review. - London : London Business School, ISSN 0955-6419, ZDB-ID 10857023. - Vol. 14.2003, 4, p. 73-80
|