Strategies and obstacles for marketing innovation activities
Aldina Correia, Vitor Braga, Ana Machado and Alexandra Braga
| Year of publication: |
2019
|
|---|---|
| Authors: | Correia, Aldina ; Braga, Vitor ; Machado, Ana ; Braga, Alexandra |
| Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 21.2019, 3/4, p. 519-532
|
| Subject: | innovation | marketing innovation | motivations | obstacles | factor analysis | multivariate linear regression | MLR | Innovation | Theorie | Theory | Faktorenanalyse | Factor analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/GBER.2019.099400 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012126967