Strategies and tools for managing connected consumers
Year of publication: |
[2020]
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Other Persons: | Ho, Ree Chan (ed.) |
Publisher: |
Hershey, PA : IGI Global |
Subject: | Electronic Commerce | E-commerce | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Welt | World |
Description of contents: |
"This book explores the social impact and influence of social media on online businesses"--
Table of Contents [gbv.de]
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Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
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Strategies and tools for managing connected consumers
Ho, Ree Chan, (2019)
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Exploring the moderating role of product type in Indian m-commerce fashion and electronics market
Singh, Shekhar, (2020)
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Applying risk-focused e-CAM model for m-commerce : a study of Metro-India
Aggrawal, Artee, (2017)
- More ...
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Sentiment drivers of hotel customers : a hybrid approach using unstructured data from online reviews
Ho, Ree Chan, (2020)
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E-waste-word of mouth (EW-WOM) generation : a fuzzy set qualitative comparative analysis (fs/QCA)
Rezaei, Sajad, (2021)
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The impact of relationship quality and social support on social media users' selling intention
Ho, Ree Chan, (2020)
- More ...