Strategies for building and communicating trust in electronic banking: A field experiment
| Year of publication: |
2005
|
|---|---|
| Authors: | Yousafzai, Shumaila Y. ; Pallister, John G. ; Foxall, Gordon R. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 22.2005, 2, p. 181
|