Strategies for designing and growing business-to-business platforms a study of six cases across industrial sectors in Germany
Philip Meier, Nicolas Friederici, Tina Krell-Sun, and Daniel Trabucchi
| Year of publication: |
2024
|
|---|---|
| Authors: | Meier, Philip ; Friederici, Nicolas ; Krell-Sun, Tina ; Trabucchi, Daniel |
| Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 67.2024, 2, p. 44-56
|
| Subject: | B2B platforms | Network effects | Platform strategy | X2C platforms | Netzwerkökonomik | Network economics | Digitale Plattform | Digital platform | Deutschland | Germany | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Fertigungsprogramm | Master production schedule | Strategisches Management | Strategic management | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08956308.2023.2299633 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014514604